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Air jordan blue and grey.
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Air jordan takes flight.
Jordan fever was starting.
Though the jordan brand was first created to provide michael jordan with the best technology for the hardwood the brand has since grown a legacy larger than the court.
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The banned black red colorway violated the league s uniform policy and resulted in a 5 000 fine from the nba each time michael jordan wore sneakers.
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And in 2008 the brand retraced its roots going back to the original high cut design of the 85 jordan 1.
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When the air jordan 1 arrived in 85 it was with rule breaking bravado.
In his first season mj averaged 28 2 points per game while wearing the air jordan i s earning him the rookie of the year award.
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In 2001 the nike dropped another air jordan 1 retro lineup.
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Jordan was ready for takeoff.
This time they added a fresh mid top silhouette branded with the now iconic jumpman logo.
The ultimate history of air jordan.
Jordan s rookie campaign in 1984 85 finished with his airness averaging 28 2 points per game to earn all star and rookie of the year honors.
Mj s gravity defying game and storied career paired with nike s bold sneaker designs created a mythos around the brand.
But after a dip in sales the jordan brand needed something to take air jordan to next level.